群邑（上海）广告有限公司（Search Executive - GZ）
所在地区： 上海
所属行业： 广告/媒体/出版
职位类别： 贸易/采购/物流/仓储 > 拓展专员
| 全职 | 2024年03月29日 | ||
| 若干 | 面议 | ||
| 广州 | |||
| 1-2年 | 本科 | ||
| 不限 |
职位描述:
搜索引擎营销 Summary：
Search Executive is assist to day to day management of a client account.The Search Executive will assist in managing search campaigns on either of the following platforms：DNA，DART，Atlas，Efficient Frontier，Google AdWords，Baidu and MSN AdCenter.
Reports to：
Search Director
Search Executive responsibilities include the following：
Finance
Invoicing/Acct Reconciliation Daily Pacing Entering Contractual Details in to Minder Responsible for effectively managing the search spend as planned by director，client or agency Strategy
Works with a Search Director to build the strategy Executes a search campaign against the strategy New Business
Supports new business efforts by assisting others with proposals，research and data collection Actively participates in organization and development of new business pitches with senior level guidance Tactical
Maintain knowledge of client‘s business，competition and latest industry news and trends.
Is responsible for ensuring that the appropriate optimizations are occurring to the client’s campaign in line with goals＆objectives.Provides direction on keyword development to specialists，who are responsible for drafting initial keyword lists Reviews keyword list，landing pages，and estimates，finalizes and submits to client for review Provides direction to specialists for creative development Prepare creative written，revises as needed and submits to Search Director Ensure that action tags are in place on site Ensure that campaign is tracking properly immediately after launching Works with vendors to set-up accounts in search engines Takes screenshots when campaign launches and then regularly throughout campaign Checks status of accounts daily Provides analysis and executive summary for quarterly＆annual activity reviews Provides reporting in PPT format as needed Implements new testing Account performance troubleshooting
Skills＆Experience Required
1-2 years search experience Preferred degree qualified Excellent track record in dealing with clients and multiple internal stakeholders Proven track record of managing large search campaigns Outstanding written and oral communications Chinese and English skills Expert in responding to statistical data
Search Executive is assist to day to day management of a client account.The Search Executive will assist in managing search campaigns on either of the following platforms：DNA，DART，Atlas，Efficient Frontier，Google AdWords，Baidu and MSN AdCenter.
Reports to：
Search Director
Search Executive responsibilities include the following：
Finance
Invoicing/Acct Reconciliation Daily Pacing Entering Contractual Details in to Minder Responsible for effectively managing the search spend as planned by director，client or agency Strategy
Works with a Search Director to build the strategy Executes a search campaign against the strategy New Business
Supports new business efforts by assisting others with proposals，research and data collection Actively participates in organization and development of new business pitches with senior level guidance Tactical
Maintain knowledge of client‘s business，competition and latest industry news and trends.
Is responsible for ensuring that the appropriate optimizations are occurring to the client’s campaign in line with goals＆objectives.Provides direction on keyword development to specialists，who are responsible for drafting initial keyword lists Reviews keyword list，landing pages，and estimates，finalizes and submits to client for review Provides direction to specialists for creative development Prepare creative written，revises as needed and submits to Search Director Ensure that action tags are in place on site Ensure that campaign is tracking properly immediately after launching Works with vendors to set-up accounts in search engines Takes screenshots when campaign launches and then regularly throughout campaign Checks status of accounts daily Provides analysis and executive summary for quarterly＆annual activity reviews Provides reporting in PPT format as needed Implements new testing Account performance troubleshooting
Skills＆Experience Required
1-2 years search experience Preferred degree qualified Excellent track record in dealing with clients and multiple internal stakeholders Proven track record of managing large search campaigns Outstanding written and oral communications Chinese and English skills Expert in responding to statistical data
